EK SOCH – Beti Bachao Beti Padhao Beti Nu Soshan se Bachao

“Beti Bachao Beti Padhao Beti Nu Soshan ton Bachao Awareness”

ਬੇਟੀ ਬਚਾਓ ਬੇਟੀ ਪੜਾਓ ਬੇਟੀ ਨੂੰ ਸ਼ੋਸ਼ਣ ਤੋਂ ਬਚਾਓ!

(Save Daughters, Educate Daughters, Save Daughters from Exploitation)

Ms. Anamika Sandhu

EK SOCH (Founder)

Pioneering Initiative: Started as a social awareness campaign in 2016 named “Beti bachao beti padhao, beti ko shoshan se bachao”, was founded by Ms. Anamika Sandhu with a mission to protect children from abuse and exploitation.

Year of Registration: EK SOCH officially registered as an NGO in 2022, continues to spread awareness on Good Touch & Bad Touch, cyber safety, girls’ hygiene, and other social issues through impactful community initiatives.

Child Protection Initiative

Ms. Anamika Sandhu is the first individual to pioneer child protection initiatives and establish an NGO dedicated to this cause in Punjab. Recognizing the urgent need to address child sexual abuse, she founded EK SOCH to lead the way in raising awareness and providing education on crucial topics such as “Good Touch and Bad Touch,” cybercrime awareness, and girls’ hygiene.

Approach

EK SOCH organizes workshops and training programs in schools and communities to empower children with the knowledge and skills to protect themselves from abuse. Using child-friendly language and interactive methods, the organization educates children about recognizing warning signs of abuse and seeking help when feeling unsafe or uncomfortable.

EK SOCH
Achievements

Conducted workshops in over 1000+ schools across Punjab, Madhya Pradesh, Rajasthan, Delhi, and Haryana.
Received the "Punjab Pride - 2" Award from Sanjh Radio in November 2019 and 2023 as "Dhee Punjab Di."
Recognized as "Sheroes" on Women's Day by Lakme and Radio City Jalandhar in 2020 and 2024.
Invited as a speaker twice at "Josh Talk" events.
Served as a motivational speaker, inspiring audiences with her advocacy work.
Participated as a Guest Speaker & Panelist at the Empowering Voices, Eradicating Silence event by MHD Group of Institutions Sirsa (Haryana) in December 2023, addressing over 400 School Principals.
Media Recognition: Featured for three consecutive years on DD Punjabi Jalandhar's Gallan Te Geet, along with appearances on Bathinda Radio and leading media platforms including Josh Talks, Red FM Radio Toronto, TV Punjab Channel Toronto, Punjab Radio, She The People, Punjabi Kids Health, National Punjabi TV, Akhar Channel, Prime Asia, Daily Post, News Number, and various Instagram and YouTube channels.

Collaborations

EK SOCH collaborated with CM Bhagwant Maan and Education Minister Harjot Singh Bains to advocate for “Good Touch and Bad Touch” education in Punjab schools. This collaboration led to the “Sanjh Jagriti” campaign, where lady constables from every police station educate children about good and bad touch, ensuring widespread awareness and safety.

Recent Initiative

EK SOCH provided training to lady constables, in collaboration with the DSP of Bathinda and the Women’s Cell Bathinda, to enhance their ability to educate communities effectively about good and bad touch during the Sanjh Jagriti campaign.

EK SOCH, under the pioneering leadership of Ms. Anamika Sandhu, continues to spearhead efforts to create a safer environment for children across Punjab and beyond.